Who we are
The European Art Assets Observatory is an initiative established as a unit of the “Institute for Transformative Innovation Research” (ITIR) at the University of Pavia in Italy. Our scope extends beyond national borders, with a particular emphasis on European countries such as Italy, France, and Germany.
Our Goal
The European Art Assets Observatory aspires to become an international point of reference for the study of the relationship between Corporate Art Assets Management (CAAM) and Environmental, Social, and Governance (ESG) targets.
We place a special emphasis on strategic management, reporting, and societal impact. Our focus extends to corporate resources such as art collections, corporate museums, cultural heritage buildings, and more.
What do we do
Our work revolves around three main perspectives:
Strategic Management of Art Assets
We focus on leveraging art assets as drivers of competitive advantage, remarkable brand awareness, and sustainability practices. By strategically managing art resources, organizations can harness their potential to achieve long-term success and create a positive impact.
Governance and Measurement of Corporate Art Resources
We emphasize the importance of governance and measurement in corporate art asset management. To this end, we actively develop metrics and Key Performance Indicators (KPIs) specifically designed for art assets. Our approach considers both the intrinsic value of art and the value it generates for companies and their stakeholders. We adopt an Environmental, Social, and Governance (ESG) and ‘outcome-driven’ view to assess the impact of art assets.
Community Engagement
In addition, we aim to foster a community of experts in this field, including companies, scholars, insurance services, consultants, and partners. We organize private workshops and retreats in exclusive venues to facilitate knowledge sharing, collaboration, and networking among members.
EAAO pills video highlights
To deep dive into EAAO’s objectives, ongoing activities, and the insights from our latest research, we’ve launched a series of video pills. Over the coming months, these short videos will feature the voices of our Observatory’s experts.
We are publishing them on ITIR’s YouTube channel, in the dedicated playlist.
#EAAOpills – Pill #1 – Stefano Denicolai presents the European Art Asset Observatory (EAAO)
#EAAOpills – Pill #2 – Maria Ameli tells the value of art in the corporate and heritage context
#EAAOpills – Pill #3 – Luca Cavone explains what Corporate Art Assets are
Our partners
We are proud to collaborate with esteemed partners who share our vision and objectives. Our key partners include:
Join our community!
Are you passionate about the strategic power of art in the business world? Do you believe in leveraging Corporate Art Assets for innovation, branding, culture, and sustainability?
Become a part of our growing community and unlock exclusive benefits! As a member of it, you will have access to our latest research and comprehensive reports, staying at the forefront of industry insights. Contribute your expertise and shape future studies, connect with like-minded experts, and receive exclusive invitations to our events.
Don’t miss out on networking opportunities and the chance to actively influence the conversation around art in business.
Join the European Art Assets Observatory Community today – and let’s shape the future of corporate art together!
Contact us
For any inquiries or further information, please don’t hesitate to reach out to us.
We look forward to connecting with you and collaborating toward a better understanding of the role of art assets in driving positive change in society.