Ludovica Moi

Ludovica Moi is an Assistant Professor at the Department of Economics and Business, University of Cagliari (Italy). Her research focused mainly on the new frontiers of marketing driven by digital technologies, particularly Agile Marketing Capabilities. Her research has appeared in peer-reviewed journals such as Tourism Management, European Management Journal, Journal of Business and Industrial Marketing, Journal of Business Ethics, and Journal of Management and Governance, among others. She has also co-authored book chapters and conference proceedings, including the Academy of Management Annual Meeting, ITAIS, and SINERGIE-SIMA conference.