Francesca Cabiddu

Francesca Cabiddu is a full professor at the University of Cagliari in Italy.

Cabiddu has also served as a visiting professor at the BI Norwegian Business School and the University of Georgia, as well as a member of the Doctoral Committee and Coordinator of the PhD Business Administration Program at the University of Cagliari.

She has also served on the Evaluation Committee for PhD programs at other universities. Cabiddu has published several academic journal papers on agile marketing, corporate sustainability, digital capabilities and value co-creation, and vale co-destruction.

She is also a Board Member at Società Italiana Marketing.