Ulrike Mayrhofer
Ulrike Mayrhofer completed her Ph.D. at the University of Strasbourg (France).
Currently, she is a Professor of Business Administration at IAE Nice Graduate School of Management, Université Côte d’Azur (one of the 9 French universities holding the IDEX – Initiative d’Excellence – label).
She is the Director of the GRM-lab (Groupe de Recherche en Management) and Program Manager of the Master “Recherche et Conseil en Management” (“Research and Consulting in Management”). Her research focuses on SME management and internationalization.
She has published 15 books and 78 journal articles. Author of teaching case studies, she has won several times the « Top Author » and « Top Case Study » Prizes of the CCMP (Centrale de Cas et de Médias Pédagogiques – French Case Clearing House).
She is the Honorary President of Atlas AFMI (Association Francophone de Management International) and collaborates with French SMEs and organizations supporting SME development such as Bpifrance.
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